Beyonce Bounce Brings Peloton Back From The Dead By – ICoQuet
Connect with us

Business Tech

Beyonce Bounce Brings Peloton Back from the Dead By



Beyonce Bounce Brings Peloton Back from the Dead By

By Christiana Sciaudone — Beyonce sprinkled her magic fairy dust on Peloton (NASDAQ:), helping shares recover from a 20% dip.

Peloton and Beyonce announced a long-term deal with the songstress, bringing shares back from the red to trade up 6%.

The exercise bike maker tanked on Monday after Pfizer (NYSE:)’s announced that its Covid-19 vaccine candidate is 90% effective, and markets celebrated the real possibility that we will finally be unleashed from lockdown. While Peloton did report strong results last week, it is facing challenges in keeping up with demand.

Beyonce and Peloton have created a series of themed workout experiences to help extend Homecoming season at Historically Black Colleges and Universities. Peloton members, of which there are more than 3.6 million, will have access to classes across multiple categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.

As part of the partnership, Beyonce and Peloton will gift two-year Peloton Digital memberships to students at 10 of the schools. The classes will be available for use with or without a Peloton bike. Peloton will also pursue long-term recruiting partnerships at both the internship and undergraduate levels at the schools.

In the coming months, Beyonce will continue to work closely with Peloton on class curation across all workout disciplines.


Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.


Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Sponsored Post